Costs and pricing
How to structure a radio advertising budget
Learn how to structure a radio advertising budget: media, production, clearance and contingency groups, with owners, unit rates and a step-by-step build.
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Costs and pricing
Costs and pricing
How to source radio advertising cost data
Which official data sources to cite for radio advertising costs, how to date and label every figure, and how to present an auditable worked example.
Costs and pricing
Why radio advertising needs separate budget lines
How to split a radio advertising budget across airtime, production, music licensing, VAT, agency fees and contingency before booking a campaign.
Costs and pricing
How to check radio advertising quotes for extra charges
A practical guide to checking radio advertising quotes for production, clearance, talent usage, schedule changes and administration charges.
Costs and pricing
How to choose radio advertising pricing models for a campaign
Compare radio advertising pricing models used in England, including spot rates, audience deals, sponsorship and packages, with a checklist for buyers.
Costs and pricing
What radio advertising return on investment means for England media buyers
A practical how-to for measuring radio advertising return on investment in England, covering the formula, data sources, pricing benchmarks and common pitfalls.
Costs and pricing
Questions to ask before booking UK podcast advertising
The questions and terms to check with a UK podcast advertising publisher before you book: rate cards, host-read fees, minimum spend, reporting and rights.