Rules and ethics
UK radio advertising after Brexit: what EU buyers must know
Radio advertising into the UK after Brexit still runs through Ofcom licences, the BCAP code, UK VAT rules and RAJAR data — here is what EU buyers must check.
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Rules and ethics
Rules and ethics
What do ASA rules mean for British radio advertisers?
Radio advertising in the UK is policed by the ASA under the BCAP Code, so every script needs substantiation, no misleading claims and Copy Advice before booking.
Rules and ethics
Planning Welsh radio advertising scripts in Cardiff
Plan Welsh radio advertising scripts in Cardiff with guidance on language mix, Welsh voice casting, script timing and checks before a spot is approved.
Rules and ethics
How Ofcom's broadcasting code shapes UK radio ad content
Radio advertising in the UK is shaped by the Ofcom Broadcasting Code, BCAP Code, duration limits and scheduling rules that every spot must satisfy.
Rules and ethics
Voice search radio advertising UK: finding brands by sound
Voice search radio advertising UK: how listeners find brands by sound, from Alexa and Google Assistant to radio spots, with measurement and compliance.
Rules and ethics
Radio advertising rules in England: BCAP, Ofcom, clearance
A buyer's checklist on radio advertising rules in England, covering the BCAP Code, the Data Protection Act 2018, ICO lawful basis and Meta Ad Library disclosure.
Rules and ethics
How to check radio advertising commercial contracts before signing
How to check radio advertising commercial contracts in England: parties, airtime terms, data duties, code compliance and the points that need a qualified adviser.
Rules and ethics
Before you brief radio advertising data protection, read this
Data protection duties for radio advertising in England: lawful bases, ICO AI guidance, the Tobacco and Vapes Act 2026, CAP Code rules and a worked budget example.
Rules and ethics
Check your radio advertising disclosure policy before you book airtime
Build a UK radio advertising disclosure policy: Ofcom and BCAP rules, Radiocentre clearance, CAP Code labels, PECR consent and a six-step pre-booking check.
Rules and ethics
Ofcom licence or ASA code, which radio advertising UK regulations bite first?
UK guide separating Ofcom licence duties from ASA/BCAP Code rules for radio advertising, with consumer law and data protection checks, plus a glossary.
Rules and ethics
What the advertising codes mean for radio advertising rules and ethics
How broadcast codes, consumer law and data protection shape radio advertising rules and ethics across the UK, with a decision table for planners and buyers.
Rules and ethics
How to write a radio ad script UK listeners will act on
Radio ad scripts for UK stations must satisfy BCAP rules, sound British and carry a single clear call to action. Here is the craft, step by step.
Rules and ethics
Podcast advertising regulations UK: CAP Code disclosure, claims and listener data
UK podcast ads fall under the CAP Code, not the BCAP Code. This guide explains disclosure, evidence for claims, restricted categories and listener data basics.