Foundations
When to compare radio advertising business models and audience data duties
Compare radio advertising business models in England, from spot airtime and sponsorship to network buys, with audience data duties under UK law.
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Foundations
Foundations
Where are the radio advertising commercial opportunities for media buyers?
A buyer's guide to radio advertising commercial opportunities, from airtime and sponsorship to podcast inventory, with a table for choosing between them.
Foundations
Radio advertising demand signals that tell you where budgets are going
A listicle on the radio advertising demand signals media buyers can track in England, from RAJAR reach and commercial revenue to digital listening share.
Foundations
Before you commit a radio advertising budget, know the foundations
Radio advertising foundations for England: who regulates what, how demand and spend are measured, and a rubric for auditing your plan before budget is committed.
Foundations
Radio advertising market entry checklist, one England station or a national buy
A practical checklist for entering the England radio advertising market, from scope and dayparts to lawful follow-up, creative checks and early demand signals.
Foundations
Radio advertising market size in England explained
UK commercial radio revenue was £740m in 2022, but England-only radio ad spend has no official total. Here are the sources and figures to check.
Foundations
Smart speakers in UK advertising: formats, rules, costs
What UK smart speakers really offer advertisers: sponsored Alexa skills and flash briefings, the CAP code and UK GDPR rules, and what a first test costs.