Rules and ethics
What do ASA rules mean for British radio advertisers?
Radio advertising in the UK is policed by the ASA under the BCAP Code, so every script needs substantiation, no misleading claims and Copy Advice before booking.
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Rules and ethics
Radio advertising in the UK is policed by the ASA under the BCAP Code, so every script needs substantiation, no misleading claims and Copy Advice before booking.
Rules and ethics
UK guide separating Ofcom licence duties from ASA/BCAP Code rules for radio advertising, with consumer law and data protection checks, plus a glossary.
Rules and ethics
UK podcast ads fall under the CAP Code, not the BCAP Code. This guide explains disclosure, evidence for claims, restricted categories and listener data basics.