Rules and ethics
What do ASA rules mean for British radio advertisers?
Radio advertising in the UK is policed by the ASA under the BCAP Code, so every script needs substantiation, no misleading claims and Copy Advice before booking.
Topic
bcap code
Rules and ethics
Radio advertising rules in England: BCAP, Ofcom, clearance
A buyer's checklist on radio advertising rules in England, covering the BCAP Code, the Data Protection Act 2018, ICO lawful basis and Meta Ad Library disclosure.
Rules and ethics
How to write a radio ad script UK listeners will act on
Radio ad scripts for UK stations must satisfy BCAP rules, sound British and carry a single clear call to action. Here is the craft, step by step.