Costs and pricing
How to structure a radio advertising budget
Learn how to structure a radio advertising budget: media, production, clearance and contingency groups, with owners, unit rates and a step-by-step build.
Topic
budgeting
Costs and pricing
How to source radio advertising cost data
Which official data sources to cite for radio advertising costs, how to date and label every figure, and how to present an auditable worked example.
Costs and pricing
Why radio advertising needs separate budget lines
How to split a radio advertising budget across airtime, production, music licensing, VAT, agency fees and contingency before booking a campaign.