Rules and ethics
How Ofcom's broadcasting code shapes UK radio ad content
Radio advertising in the UK is shaped by the Ofcom Broadcasting Code, BCAP Code, duration limits and scheduling rules that every spot must satisfy.
Topic
compliance
Rules and ethics
How to check radio advertising commercial contracts before signing
How to check radio advertising commercial contracts in England: parties, airtime terms, data duties, code compliance and the points that need a qualified adviser.
Operations
Seven steps that keep radio advertising operations on track
Radio advertising operations depend on matching briefs, traffic instructions and proof of play. Seven steps cover booking, clearance, monitoring and reconciliation.
Strategy
Build a radio advertising planning template or borrow one?
How to build a radio advertising planning template for English stations, with section-by-section fields, a glossary and common questions on briefing and compliance.
Operations
Set radio advertising service standards without slowing your team down
How to write radio advertising service standards that survive real campaigns: the criteria to score, the evidence to ask for, and who owns the review.
Rules and ethics
What the advertising codes mean for radio advertising rules and ethics
How broadcast codes, consumer law and data protection shape radio advertising rules and ethics across the UK, with a decision table for planners and buyers.