Rules and ethics
UK radio advertising after Brexit: what EU buyers must know
Radio advertising into the UK after Brexit still runs through Ofcom licences, the BCAP code, UK VAT rules and RAJAR data — here is what EU buyers must check.
Archive
October 2026
Rules and ethics
What do ASA rules mean for British radio advertisers?
Radio advertising in the UK is policed by the ASA under the BCAP Code, so every script needs substantiation, no misleading claims and Copy Advice before booking.
Rules and ethics
Planning Welsh radio advertising scripts in Cardiff
Plan Welsh radio advertising scripts in Cardiff with guidance on language mix, Welsh voice casting, script timing and checks before a spot is approved.
Outlook
Radio advertising in Scotland compared with London station economics
Radio advertising in Scotland versus London: airtime rates, station ownership, RAJAR data and Ofcom licence areas compared for smarter buys.
Tools and providers
How to buy community radio advertising in the West Midlands
Radio advertising in the West Midlands starts with Ofcom community radio licences, low spot rates and named stations in Birmingham and nearby towns.
Measurement
How RAJAR quarterly data works for UK radio advertising buyers
Radio advertising buyers rely on RAJAR quarterly data for reach, share and hours. Here is how each metric works and how to plan your UK airtime.
Rules and ethics
How Ofcom's broadcasting code shapes UK radio ad content
Radio advertising in the UK is shaped by the Ofcom Broadcasting Code, BCAP Code, duration limits and scheduling rules that every spot must satisfy.
Tools and providers
Five checks before buying radio advertising in Leeds and Yorkshire
Radio advertising in Leeds and Yorkshire: five checks on RAJAR figures, regional airtime pricing, station groups, licence areas, and production clearance.
Tools and providers
Buying radio advertising in Manchester's crowded media market
Radio advertising in Manchester: commercial stations, BBC Radio Manchester, airtime price bands, and the agencies and production houses serving North West England.
Outlook
A guide to UK radio advertising costs, airtime rates and production fees
Radio advertising costs in the UK span national airtime, regional rates, production fees and PPL PRS licensing. Here is how to budget each line.