Audience research
How to run radio advertising audience research for campaigns
How to plan radio advertising audience research in England, from RAJAR listening data and buyer personas to interviews, competitor checks and measurement.
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audience research
Audience research
When to build audio advertising personas before booking airtime
When to build audio advertising personas, what research to use and how they should change station choice, creative and measurement before booking airtime.
Audience research
Customer interviews for radio advertising research
A practical guide to radio advertising customer interviews in England: who to recruit, what to ask, consent and how findings can inform media planning.
Audience research
Which radio advertising survey tools are worth paying for?
Compare radio advertising survey tools for England: RAJAR, SurveyMonkey, Qualtrics, Typeform, Prolific, Cint and System1, with costs and sample limits.
Audience research
How to identify a radio advertising target audience that buys
A method for defining and testing a radio advertising target audience, using RAJAR reach data, station splits and a scored shortlist you can defend.
Audience research
Audio ad formats UK listeners actually respond to
Compare host-read and announcer-read audio ad formats UK listeners hear, with practical guidance on length, recall and campaign response rates.