Foundations
Where are the radio advertising commercial opportunities for media buyers?
A buyer's guide to radio advertising commercial opportunities, from airtime and sponsorship to podcast inventory, with a table for choosing between them.
Topic
cap code
Rules and ethics
Before you brief radio advertising data protection, read this
Data protection duties for radio advertising in England: lawful bases, ICO AI guidance, the Tobacco and Vapes Act 2026, CAP Code rules and a worked budget example.
Rules and ethics
Podcast advertising regulations UK: CAP Code disclosure, claims and listener data
UK podcast ads fall under the CAP Code, not the BCAP Code. This guide explains disclosure, evidence for claims, restricted categories and listener data basics.
Foundations
Smart speakers in UK advertising: formats, rules, costs
What UK smart speakers really offer advertisers: sponsored Alexa skills and flash briefings, the CAP code and UK GDPR rules, and what a first test costs.