Measurement
How RAJAR quarterly data works for UK radio advertising buyers
Radio advertising buyers rely on RAJAR quarterly data for reach, share and hours. Here is how each metric works and how to plan your UK airtime.
Topic
RAJAR
Tools and providers
Five checks before buying radio advertising in Leeds and Yorkshire
Radio advertising in Leeds and Yorkshire: five checks on RAJAR figures, regional airtime pricing, station groups, licence areas, and production clearance.
Audience research
How to run radio advertising audience research for campaigns
How to plan radio advertising audience research in England, from RAJAR listening data and buyer personas to interviews, competitor checks and measurement.
Audience research
Before you run radio advertising competitor research, check these seven points
A checklist for radio advertising competitor research in England: RAJAR dayparts, Ofcom licences, ICO B2B rules, spot logging and a worked budget example.
Measurement
Radio advertising measurement explained for UK media buyers
How radio advertising measurement works in the UK, from RAJAR audience data and campaign metrics to attribution, dashboards and reporting that stands up to scrutiny.
Outlook
Why radio advertising risk scenarios deserve a place in your plan
A practical guide to radio advertising risk scenarios, with a base, squeeze and shock template, observable review triggers and pre-agreed actions.
Audience research
How to identify a radio advertising target audience that buys
A method for defining and testing a radio advertising target audience, using RAJAR reach data, station splits and a scored shortlist you can defend.